Voluntary Industry Code of Conduct on Body Image

Voluntary Industry Code of Conduct on Body Image.

The Australian Government is committed to supporting the health, happiness and resilience of young Australians. This includes undertaking work to promote positive body image.

The fashion, media and advertising industries play a significant role in shaping the cultural ideals of society.  Messages about beauty portrayed in popular media can contribute to body image pressures on young people. 

The former National Advisory Group on Body Image, appointed by the Australian Government in 2009, developed the Voluntary Industry Code of Conduct on Body Image to provide national guidance on body image.

The Code aims to build on and further encourage the positive steps that are being taken within the fashion, media and advertising industries to bring about long-term cultural change. 

The Code outlines principles to guide industries to adopt more body image friendly practices. It encourages more diversity in the selection of models, a wider range of clothing sizes in retail fashion, the use of realistic and natural images of people, and disclosure when images have been digitally manipulated.

Respect Every Body Poster ( PDF 5.68MB) free download

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s