Keep girls and women in Real sport

Women and girls are in the midst of a cultural sexualisation and exploitation crisis across all spectrums of our lives and impacting us in many harmful ways. According to the Australian Sports commission such sexualised promotions are “reason enough for some girls and women to choose another sport or even no sport at all”. Watch this 40 second video which emphasizes this powerfully Continue reading

Doves ‘Real Beauty’ campaign discredited. When your company is affiliated with Lynx (who blatantly highly sexualise and exploit women in their marketing campaigns) under parent company Unilever, you lose all credibility in endorsing ‘Real Beauty’ and instead, contribute to a society filled with mixed messages on how we should view our bodies and feel about our sexualities. Don’t buy into it and don’t buy it. As consumers we hold the power. “We’ve demonstrated that it doesn’t matter what the exposure is, whether it’s general TV watching in the evening, or magazines, or ads showing on a computer. If the image is appearance-focused and sends a clear message about a woman’s body as an object, then it’s going to affect women.” Postdoctoral researcher Shelly Grabe
“Amazingly, some argue that media is not to blame for body image problems, instead blaming parents if their kids aren’t resilient. This meta-analysis, which looked at 77 studies and over 15,000 participants, proves otherwise. The researchers say despite all the body image initiatives, media images have more impact on girls and women than the did in the 90’s. Industry must be held accountable.” (BodyMatters Australasia facebook)
Your buying habits can and do change the world Think twice before you buy. Buy with your conscience not with marketers and corporations vested interests.

Women’s rights are Human rights

Two important campaigns for women’s human rights need support and awareness. Profiting from, benefiting from exploitation, and the depraved sexualisation of women’s bodies is never okay. Never! As human beings we must take a stance to stop these travesties.  Women and girls are people too, women and girls are human beings too, stand up and speak up for our human rights. Continue reading

How contemporary culture creates sexist men

Explicit imagery of women that we are faced with daily, negatively impacting on women’s body image and sense of self, while, as ‘The Bro Code’ says conditioning men to dehumanize and disrespect women, creating a sexist culture.

Enough is enough, things have to change. Those profiting off exploiting and sexualising women’s bodies won’t stop on integrity and decency’s behalf. Men – it is up to you to stop benefiting from it and buying into it. Women – stay brave, stay strong and keep speaking up for the return of our dignity. And what of the women that take part in this pornified culture, in the images in ‘The Bro Code’ preview, in our society? Read the article below


In a culture with widespread sexual objectification, women (especially) tend to view themselves as objects of desire for others… Pop culture sells women and girls a hurtful fiction that their value lies in how sexy they appear to others; they learn at a very young age that their sexuality is for others…

This unfortunately leads to a society where some women think they have to be as sexy, sexual and readily available as they can be to compete with the imagery they are inundated with daily, to feel good about themselves, to find their value in this pornified culture. A vicious cycle breeding disposable women, as youth as well as sexualisation is dominent in this culture.

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