Media/Advertising

‘Living in an age of advertisement we are perpetually disillusioned. The perfect life is spread before us every day, but it changes and withers at a touch’ – J. B. Priestley, All about ourselves

‘Who are these advertising men kidding? Between the tired, sad, gentle faces of the subway riders and the grinning Holy families of the Ad-Mass, there exists no possibility of even a wishful identification’ – Mary McCarthy, On the contrary 1961

‘Ads push the principle of noise all the way to the plateau of percussion. They are quite in accord with the procedures of brainwashing’ – Marshal McLuhan, Understanding Media 1964

Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice. – Anita Roddick (founder of ‘The Body Shop)  

All through history, there have always been movements where business was not just about the accumulation of proceeds but also for the public good. – Anita Roddick

Since the governments are in the pockets of businesses, who’s going to control this most powerful institution? Business is more powerful than politics, and it’s more powerful than religion. So it’s going to have to be the vigilante consumer. – Anita Roddick

‘If we define pornography as any message from any communication medium that is intended to arouse sexual excitement, then it is clear that most advertisements are covertly pornographic.’ Philip Slater

‘Pornography is pornography, what is there to see? Movies are attempting to destroy something that’s supposed to be the most beautiful thing a man and a woman can have by making it cheap and common.’ – Nancy Reagan

“Changing how we see images is clearly one way to change the world.”
bell hooks, Reel To Real: Race, Sex, and Class at the Movies

“Since we live in a society that promotes faddism and temporary superficial adaptation of different values, we are easily convinced that changes have occurred in arenas where there has been little or no change.”
bell hooks, Feminist Theory from Margin to Center

“We keep coming back to the question of representation because identity is always about representation. People forget that when they wanted white women to get into the workforce because of the world war, what did they start doing? They started having a lot of commercials, a lot of movies, a lot of things that were redoing the female image, saying, “Hey, you can work for the war, but you can still be feminine.” So what we see is that the mass media, film, TV, all of these things, are powerful vehicles for maintaining the kinds of systems of domination we live under, imperialism, racism, sexism etc. Often there’s a denial of this and art is presented as politically neutral, as though it is not shaped by a reality of domination.”
bell hooks, Reel To Real: Race, Sex, and Class at the Movies

Sex in advertising is pornographic because it dehumanizes and objectifies people, especially women, and because it fetishizes products, imbues them with an erotic charge – which dooms us to disappointment since products never can fulfil our sexual desires or meet our emotional needs. The poses and postures of advertising are often borrowed from pornography, as are many of the themes, such as bondage, sadomasochism, and the sexual exploitation of children… Pornography is more dangerously mainstream when its glorification of rape and violence shows up in mass media, in films and television shows, in comedy and music videos, and in advertising. – Jean Kilbourne, Can’t Buy My Love (1999)

Our personal consumer choices have ecological, social, and spiritual consequences. It is time to re-examine some of our deeply held notions that underlie our lifestyles. – David Suzuki

We are now at a point in time when the ability to receive, utilize, store, transform and trasmit data — the lowest cognitive form — has expanded literally beyond comprehension. Understanding and wisdom are largely forgotten as we struggle under an avalanche of data and information. – Dee Hock

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